There is something to be said for easily recognizable product branding. Consumers love their brands. It doesn't matter if it is junk food, real food, automobiles, or electronics gadgets. Corporate Branding makes your products stand out on the shelf and help your customers find your products. Sadly, many companies, small and large, and have to learn how important branding is. Some companies need a lesson costing $35 million!
Yes, $35 million to turn great packaging into generic packaging. Case in point, Tropicana Pure Premium orange juice. Which would you rather spend $4 on? I'd rather by the tried and true packaging, an impaled orange with a red and white straw sticking out of it.
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